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FreshandEasy Profile
FreshandEasy
Fresh & Easy Neighborhood Market's wine range offers national brands along with exclusive blends that come from all over the world. Customers can choose from wines crafted in California, Washington, Oregon, Italy, Spain, Australia, France, Chile, Argentina and New Zealand. The wines range in price from $1.99 to $40, with the majority retailing for under $10. Nearly 170 of the 460 wines offered at Fresh & Easy are exclusive to the company and are blended with the help of Master of Wine Phil Reedman. To date, these exclusive wines have won over 200 medals and accolades.
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Richard Wherry
Richard firmly believes that any wine is enhanced by good times and great company. More importantly, he believes great wine doesn't have to be expensive. His passions in life are travel, food, coffee and wine. He lives in Los Angeles with his wife and two sons.
Richard Wherry has managed the wine range at Fresh & Easy Neighborhood Market since the fall of 2010. He joined the company in 2009 after his extensive work in the coffee and tea industry.
As a wine buyer, Richard expanded Fresh & Easy's wine range with 150 new wines so far, including both local and international varietals. He's recently been awarded advanced certificates by the Wine & Spirit Education Trust and is continuing his education.